Most people think that apps simply “exist” on the App Store. They don't care about in-depth reviews and they assume that people who make apps work at Apple or Google. And yet so many people's lives have been positively impacted by apps, which were made by other people who had an idea and made it happen.
That's a story worth telling, and it seems like Story & Pixel are making a great film out of it. I highly recommend checking out their Kickstarter page.
I'm a backer.